AVERAKS/What we build/Lead generation
Most small business websites are brochures with a contact page bolted on. A lead generation site is built the other way around, backwards from the enquiry, so every section earns the one after it. If your website is meant to bring in work rather than sit there, this is the build.
Start your enquiry A few questions. A real plan back within a day.A brochure with a contact page
Everything about you first. The ask waits at the bottom, if it arrives at all.
The one thing you wanted them to do is four screens down.
Built to convert
What you do, why you are worth trusting, and the ask. Then the ask again.
Same content. The ask is on screen one, and it comes back.
Both sketches hold the same amount of information. The difference is the order it arrives in, and how far someone has to scroll before they are allowed to act.
Someone landing cold decides in about five seconds. The page has to answer what you do, why you can be trusted, why you over anyone else, and what to do next, above the fold, without scrolling.
One primary action, carried down the page and never competing with itself. A site offering four equally weighted things gets none of them done.
Reviews, results and credentials sit next to the button, not quarantined in a section three screens away. Proof works where the decision happens.
Easy taps before open text, contact details last, one question at a time. Every step is measured, so we can see exactly where people stop, and fix it.
For one clear offer, one audience, one decision. Fast to build, brutal about the next step, and the easiest thing to point paid traffic at.
Best when you sell one thing and want the phone to ring.
For businesses with several services where each one is its own search, its own audience and its own enquiry. Each page is a landing page in its own right.
Best when different customers want different things from you.
Structure, and honesty about the next step. The page answers what you do, why you are worth trusting, and what happens if they get in touch, in that order, above the fold. Then the ask is repeated down the page with proof beside it, and the form is short enough that people finish it. None of that is a design flourish. It is the architecture.
Because it is measured. Every step of the enquiry form fires its own event, so we can see how many people started, where they stopped, and how many sent. A form that silently breaks is the most expensive thing a website can do, so it is instrumented from day one rather than bolted on later.
Yes, and a lot of our work is exactly that. Sites that look fine but do not convert. You keep the domain and anything worth keeping, and we keep the search history you have already earned rather than starting from zero.
Most go live in weeks rather than months. You get an honest timeline with your plan, and a live tracker through the build so you always know what stage it is at and what we need from you.
Answer a few questions and a real plan comes back within a day: scope, price and timeline, no obligation.
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