AVERAKS/What we build/Custom software
Most businesses do not need another subscription. They need the one system that matches how they already work, instead of three that half fit, a spreadsheet holding it together, and someone retyping the same information into all of them. We run AVERAKS on software we built ourselves, so this is not theory.
Start your enquiry A few questions, then a conversation.There is one file the business would stop without, one person who understands it, and no backup for either. That spreadsheet is already your custom software. It is just fragile and undocumented.
Several subscriptions, each covering part of the job, none quite fitting, all charging per seat. The cost of the gap between them is the work your team does by hand to join them up.
Into the booking system, then the invoice, then the spreadsheet. Every retype is a chance to be wrong, and the errors surface at the worst moment.
Rules that exist because the software could not do it another way. Custom software runs the other way around: it is built from how you work.
Leads, clients, follow ups and reporting shaped to how you actually sell, not a generic funnel you have to translate into your own language every day.
Proof we run AVERAKS on a CRM we built here.
Progress, documents, invoices and updates in one place, so your clients stop emailing to ask where things are at and your team stops answering.
Best when you field the same question weekly.
Your availability rules, your pricing logic, your deposits and cancellations, for businesses that have outgrown the tools that assume every booking looks the same.
Best when your booking rules keep breaking the tool.
Quoting, job tracking, stock, reporting. Whatever your team currently does by hand, twice, in two places.
Best when the workaround has become the process.
Most businesses at this size
Five subscriptions, none of them quite fitting, and one file the business would stop without.
After
The same jobs, the same rules, one place to type them, and nothing retyped twice.
This is the whole argument for custom software, and the whole argument against it. If your tools already fit, replacing them buys you nothing and we will tell you so.
Up front, usually yes. Over a few years it often is not, once you count per seat subscriptions for tools you half use and the hours your team spends bridging the gap between them. We will do that arithmetic honestly with you, including when the answer is that you should keep what you have.
With a conversation rather than a questionnaire. We need to see how you work now, the real process including the workarounds, before anyone designs anything. Most of the value in custom software is decided before a line of code is written.
Usually, yes. Xero, your booking system, your email, your payments. The aim is one source of truth, not a new island your team has to keep in sync by hand.
It will, and that is the point of building it yourself. The system changes with you instead of you waiting for a vendor to consider it. Ongoing development sits on a plan so there is a clear way to ask for changes.
You do. The system, the data and the code. We keep building and maintaining it for as long as that is useful to you, and it remains yours either way.
Answer a few questions and a real plan comes back within a day: scope, price and timeline, no obligation.
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